The awesome first trailer for Thor: Ragnarok was released on Monday–and it was a huge hit. According to The Hollywood Reporter, it picked up more than 136 million views across all sources in its first 24 hours. This sets a new record for any Marvel movie, while it also passes the first-day viewership tallies for trailers from Disney’s other divisions, including Lucasfilm and Pixar.
The previous record-holder at Disney was Beauty and the Beast, which tallied 127.6 million views in its first day. Trailers for Star Wars: The Force Awakens (112 million) and Captain America: Civil War (94 million) were also top performers on their first days.
136 million views is not an all-time record for the number of views in the first 24 hours, however. That record belongs to Stephen King’s It, which scared up 197 million views in its first day.
The Ragnarok trailer drew a positive critical response. It sees Chris Hemsworth star again as Thor, and in one particularly memorable sequence, he squares off against Hulk, his “friend from work.” The video also shows off Cate Blanchett’s villainous Hela. The Led Zeppelin song “Immigrant Song” is used in the trailer; the song’s lyrics reference Valhalla and Hammer of the Gods, so it’s pretty fitting.
Ragnarok opens on November 3. It is directed by Taika Waititi (What We Do In The Shadows) and also features Idris Elba as Heimdall, Tom Hiddleston as Loki, and Mark Ruffalo as Hulk.
For more on Ragnarok, check out GameSpot’s in-depth video breakdown of the trailer.
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